House of Becoming
Identity, website and product design for House of Becoming.
- Brand identity & monogram
- Editorial typography system
- Website design & build
- E-commerce / Drop 001 experience
- T-shirt sub-brand design directions
- Product line & garment graphics
2023
Identity · Web · Product
House of Becoming is a creative house exploring identity, growth, faith and heritage through clothing. We handled the identity, designed and built the website, and developed the product line artwork for each of their t-shirt sub-brands.
The brand voice needed to feel warm, literary and human, so we built the identity around restrained editorial typography, a soft cream and clay palette, and generous white space.
That language carried straight into the website. We designed and built the full experience — home, about, the houses, and the Drop 001 shop — keeping the type oversized and the interface quiet so the garments do the talking on both desktop and mobile.
Each t-shirt sub-brand, or 'house', received its own design direction: garment graphics, naming, and supporting copy that let every range stand on its own while still reading as part of one family.
"Designing the sub-brands was the fun part — each house needed its own voice without breaking the family resemblance."
The Jesus Initiative
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