Allied Security
A new identity for Allied Security.
- Visual identity system
- Logo suite & icon mark
- Brand guidelines
- Stationery & document templates
- Vehicle & uniform livery artwork
2025
Identity
Allied needed an identity that could work everywhere from uniforms and vehicles to documents and everyday communication. We built the brand around a simple visual system that could stay recognisable without needing much decoration.
Security branding frequently falls into generic clichés—shields, eagles, and overly aggressive styling. With Allied, our intention was to create something dependable, quiet, and modern.
The identity system uses high-contrast typography, a geometric brand mark, and a structured layout language that adapts effortlessly across physical signage, vehicle livery, and digital touchpoints.
"The logo was only half the job. Making it behave everywhere—on high-vis vests, letterheads, and digital badges—was the interesting part."
House of Becoming
Have something in mind?
Tell us what you're working on. It doesn't need to be a perfect brief.
Or email us directly at create@orangecreatives.co.zw